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Connect Tech to Business Value
Build Ownership-Driven Teams
Create Integrated Product Ecosystems
Does this sound like you?
Your engineering, product, and business teams are all working hard, but they're optimizing for completely different outcomes.
You're shipping features on time, but revenue growth feels disconnected from your development velocity, and you can't figure out why your technical wins aren't translating to business wins.
Your engineering team is cranking out features and technical improvements, but you can't draw a clear line between what they're building and actual customer value or revenue impact.
You're investing heavily in development resources but struggling to prove ROI or prioritize what actually moves the business forward.
As your team grows beyond 20-30 engineers or expands across multiple locations, coordination becomes exponentially harder and development velocity starts to slow down.
What used to take weeks now takes months, and you're losing the agility that made your company successful in the first place.
• Joe Topinka | CEO Advanity Tech
A versatile, award-winning Senior Product Development Executive with over 20 years of experience driving innovation through technology based Product Management. As a former engineering executive, I led the development of major Smart Home platforms including Control4 and OvrC, creating IoT ecosystems valued in the hundreds of millions while establishing engineering teams across three continents.
My passion is helping Software as a Service (SaaS) companies bridge the gap between business strategy and technical execution. I believe that technology investments should be judged by their business impact, not just their technical elegance, and I've built my career on delivering products that customers love while creating sustainable competitive advantages.