#1 Rated for SaaS Growth Companies

Product Development Leadership That Fuels Growth!

We help Software as a Service (SaaS) companies scale with the right technology, automation, and data driven strategies.

THIS SOUND FAMILIAR TO YOU?

Finally break free from the pain

  • Tech Overload, No Clear Strategy

  • Data Chaos, Missed Opportunities

  • Scaling Challenges, Limited Support

But don't worry, we can help!

HOW WE CAN HELP

Steal our proven 3 step system

Connect Tech to Business Value

I evaluate each initiative against measurable business metrics, bringing technical leaders into strategic conversations to create a shared language around value creation.

This eliminates the common disconnect between business units and engineering teams, ensuring technology serves as a strategic lever rather than just a cost center.

Build Ownership-Driven Teams

Drawing from my experience with global teams across four countries, I implement a team model that aligns engineering directly with business units while maintaining technical excellence through disciplined guilds.

The foundation is fostering an ownership mindset where teams take full responsibility for outcomes, not just execution.

Create Integrated Product Ecosystems

I develop cohesive product strategies that create value through integrated systems rather than standalone offerings.

By focusing relentlessly on solving real customer problems, I ensure technology investments create differentiated offerings that generate multiple revenue streams and sustainable competitive advantages.

Connect Tech to Business Value

I evaluate each initiative against measurable business metrics, bringing technical leaders into strategic conversations to create a shared language around value creation.

This eliminates the common disconnect between business units and engineering teams, ensuring technology serves as a strategic lever rather than just a cost center.

Build Ownership-Driven Teams

Drawing from my experience with global teams across four countries, I implement a team model that aligns engineering directly with business units while maintaining technical excellence through disciplined guilds.

The foundation is fostering an ownership mindset where teams take full responsibility for outcomes, not just execution.

Create Integrated Product Ecosystems

I develop cohesive product strategies that create value through integrated systems rather than standalone offerings.

By focusing relentlessly on solving real customer problems, I ensure technology investments create differentiated offerings that generate multiple revenue streams and sustainable competitive advantages.

LET'S GET down to the details

Learn how to create a

$100M Product Ecosystem

MEET THE FOUNDER & CEO

Hey, I'm Graham Hardy!

A versatile, award-winning Senior Product Development Executive with over 20 years of experience driving innovation through technology based Product Management. As a former engineering executive, I led the development of major Smart Home platforms including Control4 and OvrC, creating IoT ecosystems valued in the hundreds of millions while establishing engineering teams across three continents.

My passion is helping Software as a Service (SaaS) companies bridge the gap between business strategy and technical execution. I believe that technology investments should be judged by their business impact, not just their technical elegance, and I've built my career on delivering products that customers love while creating sustainable competitive advantages.

Pioneering IoT and Smart Home Expert

Global Team Building

Revenue Generating Results

THIS SOUND FAMILIAR TO YOU?

Why a Fractional is the Growth Accelerator for Product Development Needs

Companies need executive level product leadership to scale, but can't justify the substantial annual cost of a full-time Chief Product or Technology Officer (CPO or CTO). This gap leaves key strategic decisions to overworked engineering managers or outside vendors with misaligned incentives, resulting in costly missteps, technical debt, and missed market opportunities.

We provides the strategic expertise of a seasoned executive at a fraction of the cost. With my experience building product ecosystems worth hundreds of millions and managing global engineering teams, I bring enterprise-level leadership to your organization without the enterprise price tag.

ALL OUR OFFERS

Something for every budget

The Business Growth Kit

We deliver the growth-driving expertise of a seasoned executive at a fraction of the cost. With proven experience scaling product ecosystems to hundreds of millions in value and leading global teams through rapid expansion, We provide organization with the strategic leadership needed to accelerate revenue growth, scale operations, and capture market opportunities, without the full-time executive investment.

My fractional executive approach gives you access to enterprise-level growth strategies that drive measurable business results: increased market share, streamlined go-to-market execution, and sustainable scaling frameworks that fuel long-term profitability.

Engaged

Our flagship service provides comprehensive strategic and operational technology leadership for organizations requiring substantial guidance through critical growth phases or technology transformations.

- Deployment of the Functional Technology Framework

- Functional Technology Systems Map delivered in first 30 days

- Quarterly planning sessions and weekly sprint planning/review calls

- Daily team stand-ups when needed

- Vendor evaluation and management

- Technology roadmap development aligned with business goals

Half-Day Strategy Session

Transform your technology direction in just four hours with a focused, high-impact strategy session leveraging our Functional Technology Framework to rapidly assess your current technology posture and develop an actionable roadmap.


- 2-week preparatory period with stakeholder interviews

- 4-hour in-person workshop with key decision-makers

- Technology stack evaluation based on 20+ years expertise

- Business-technology alignment assessment

- Immediate technology punch list and 6-month roadmap
*Plus travel expenses if required

Advisory

After establishing a solid technology foundation through either Engaged service or a Half-Day Session, transition to long-term strategic guidance with the Advisor service.

- Quarterly technology planning sessions

- Bi-monthly sprint planning calls

- Unlimited email correspondence

- Access to proven technology project SOPs

- On-demand advisement for critical technology decisions

Get a free assessment!

Get a free Smart Home Product Delay Diagnostic Assessment

Small Call to Action Headline

TESTIMONIALS

What others are saying

Graham is a leader that positions his team members for success and opportunity, he always has his team member's best interest at heart.

Graham extends himself not only to Products and Services, but also across Marketing, IT, Product Support, and Finance, in doing so he helps raise the entire organization.."

- Alex Mann Executive

"Graham's leadership and clear thinking are true assets. Graham successfully lead a number of significant, highly visible teams.

He is a joy to work with and he continues to have much success within the company. His leadership skills are highly regarded by teammates and the executive team at the company."

- Joe Topinka CEO

"Graham was an amazing boss and helped me grow as a leader within our organization. He was a champion for everyone on our team and fought for us, taking the licks when things didn’t go well and passing on the kudos to the team when they did.

He helped show me the power of relationship building within the organization, I was lucky to be able to work for him as long as I did!"

- James Zabel Sr. UX Mgr.

Copyrights 2025 | Averware™ | Terms & Conditions